Set to reach Canadian audiences in September, Netflix Inc. is drawing the attention of broadcasting industry players who say the service could threaten Canadian programming online and rewrite the content distribution rules.

Netflix, the California-based company known for its online video streaming library and DVD-rental-by-mail service, said last week it will make its first foray outside of the U.S. by offering streaming service to Canadians.

“Streaming is the future, and it’s the service more and more people are gravitating to,” Steven Swasey, Netflix vice-president of corporate communications, said in an interview.

Contact Ryan O'Neill at 613-232-5952 ext. 222 or roneill@thewirereport.ca
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